To build an enlightened community that appreciates Saudi Arabia’s unique natural treasures. With ‘Vision 2030’ in mind, we promote sustainable domestic tourism that offers an active life to our community driven by exploration and preservation. We show respect to the environment, in line with our trip mottos of “leave no Trace” and “leave it better than you found it”. We strive to be model global citizens minimizing our environmental footprint and encouraging our guests to do the same.